Saturday, 7 November 2009

"Disabled people only cost us money."

Listen here.
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4 comments:

  1. Kathleen7 November 2009 at 23:32

    Random. I'm going to say the advertising agency crossed the line here...provocative, yes! Inappropriate? Also yes.

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  2. Swiss Miss8 November 2009 at 12:36

    I'm inclined to agree. I get it when the agency says they need to confront people's prejudices head-on, but I can't help but wonder about those prejudiced people who will only see "Phase 1" of the campaign: the people who walk away from those signs and go, "Yeah, disabled people DO cost us money, and they DON'T have jobs. Man, disabled people suck!"

    At the very least, I'm pleased to hear that there IS a "Phase 2" -- I saw the signs and was totally flabbergasted. After the "anti-Islamification" campaign here, I must admit I suspected the worst.

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  3. RAY10 November 2009 at 14:55

    Well, I guess the Ad agency must have dusted off thier old "adolph files"(lower case on purpose) to come up with that gem. It smacks of the Benetton Ads which used Aids victims in a series of shock ads to sell thier threads. I can imagine some schlump creative director in a scramble to save his pathetic ass coming up with this pearl. Of course in "advertising by committee" everyone is afraid to offer a real opinion, so the idea eventually rises to the top. (Cream is not the only thing that rises to the top...The corollary for that euphemism is, s..t floats.) To its credit, the agency understands its audience ,and is playing to what it believes the majority of good 40 plus tax-paying tight assed Burgermeister(sp?) in that nation of rule-makers(for other people of course) harbors in some little dark corner of his his or her soul. A poll should be taken regarding the appropriateness of these intro-ads. It should be done during Octoberfest though, when the Amber Ale allows people to actually speak thier minds.(Then blame the brew ,if challenged). Notwithstanding of course the one-day controlled May day riots where the young-bloods are allowed to blow off steam, then quietly return to the flock.
    During my experience,I have come to understand that advertising is "the art of taking half truths and turning them into whole lies." (But in this case recanting,after the teaser). Any other comments?

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  4. Swiss Miss11 November 2009 at 15:53

    The ad company in question is Saatchi and Saatchi -- very hoity-toity.

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